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Social Media Minute: How to Use Instagram to Grow Your Local Business

If you’re local-business owner, you know that social media profiles are great a way for customers to keep up with the goings on of your business and find out about sales and specials, but did you know they’re also great for growing your business? Here’s how.

If you’re local-business owner, you know that social media is a great way for customers to keep up with the goings on of your business and find out about sales and specials.

But did you know you can use Instagram to grow your local business and make more money?

Here’s How to Grow Your Local Business on Instagram

When you interact with one of your followers on Insta, her follows will see your comments and your business name. This is a great opportunity for your business to get exposure from new people.

The great thing with this is your fans have friends with similar interests and likes, meaning friends of those who already follow you are most likely already in your target market. It’s like word-of-mouth on steroids!

A similar thing happens when you interact with other local businesses. Their fans see your business name and comments, and you get great exposure to local fans.

Interacting with local businesses has a great bonus: you can foster great relationships with other local-business owners. With established relationships, you can work on promotions together, you can learn from each other, and you can send customers to each other’s businesses.

Weekly Social Media Task:

Follow your fans and follow local businesses in your community and make sure to comment on their posts.

Personally, I set a goal of following 10 new accounts each week and posting 10 comments each day. It takes about 15 minutes a day, and it gets my business name out there in front of dozens of potential new clients.

If you’re feeling like even 15 minutes a day is more than you have spend, hiring a social media manager can help. Find out what to look for when hiring a social media manager, or let’s get started working together today.

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