In 2020, there are four types of Social Media Managers:
1. Post Only
2. Content Only
3. Content + Post
4. Community Management
Post-Only Social Media Manager
A post-only social media manager will take photos, posts, pins, or tweets that you create and upload them to the right account.
She will not work on community engagement, will not respond to comments, and will not offer any advice to you on how to improve your social media strategy.
A post-only account manager will cost less than other options. You may even be able to find a high-school or college student to undertake this task for a few hours per week. This is great if you’re a small business owner who simply wants to be sure your accounts have new content added on a regular basis.
Content-Only Social Media Manager
A content-only social media manager will create as much of the content for your small business social media accounts as you would like her to. This is a great option if you struggle with content creation, copywriting, or strategy, but still want to be involved in your own social accounts and community.
A content-creation social media manager will learn about your business and product line, will get to know you as the business owner, and will implement a great social media content strategy that will help grow your following.
A good content-creating social media manager will spend one or two months getting familiar with your business and your writing style. She will immerse herself in your business and will truly become a part of your marketing team.
She will not upload content to your account or work on community growth. She will not have access to your accounts or be able to make changes to your profile or pages.
A content-only social media manager who makes custom content for your business will cost several hundred dollars per month. Because she’s investing a lot of time in knowing your business and product, you can trust that this will be a great investment for your business.
A content-creation social media manager is right for you if you’re a business owner who’s ready to advance your social media strategy and make sure your accounts have great content, but who still wants to be involved in the posting process.
Content + Post Social Media Manager
A Social Media Manager who creates content for your business can also do the posting for you. At this stage, you get the benefits of custom-created content with the best content-posting strategy for each platform you’re involved in, plus knowing that the posts are uploaded on a regular basis.
Because content creation and daily posting are both time-intensive, you can expect to pay an all-in-one social media manager around a thousand dollars per month, depending on which platforms you use, the manager’s experience, and the frequency of posts.
A community manager will take complete control of your social media accounts: creating content, uploading posts, and implementing a strategy to grow your following. If your business is in or is preparing for a growth stage, or if you really dislike social media tasks, this is the right social media manager strategy for you.
In addition to creating content and uploading posts, your community manager will spend time each week replying to comments from your community, actively following and posting comments to your followers, and looking for groups to join where she can interact as your business. A good community manager will keep you updated on any news or problems in your community, and can be a great resource for new product ideas for your business.
A community manager should be viewed as a member of your small-business leadership team, and you can expect to pay her accordingly. Expect to pay several hundred to several thousand for a community manager, depending on the social media platforms your business uses and the time you’ll want her to invest into growing your community each month.