Struggling with social media content that both engages your customer and helps you make money?
Consistent, quality content is the key to growing your following and making money for your business.
But more isn’t always better. Posting just to post won’t help you grow your business or make sales.
At the same time, posting only when you have something to sell is just going to turn off your customer and make you seem greedy or spammy.
You need a clear-cut strategy for posting great content that drives engagement, keeps your audience coming back for more, and leads people to your website or store where they can buy from you.
The 80-20 Rule for Content Creation
I recommend that you follow the 80-20 rule.
That means 80 percent of your posts, about 4 out of every 5, should give some sort of value to your customer, while the last one asks for something from them.
When I’m creating content for customers, I use the three Es: Educate, Entertain, Engage.
Your posts should be related to your product, but they should do one of those three things.
Talk about the value of your product to your customer: why they should buy it and what problem it solves.
Talk about an improvement you’re making to help serve your customer.
Ask questions that are silly or serious, but that get them thinking and prompt a response.
The Entertainment category is also where memes and cute cat pictures come in handy.
Once you have a handful of posts that give something to your customer, then you can post something that promotes your new product line, sends them to your website, or asks for sales.
This isn’t a hard-and-fast rule but it is a great place to start clarifying your content and content strategy to be more effective and drive more business.
Your weekly task:
Plan 5-10 posts for the next couple of weeks that follow the 80-20 rule. 80% will give something of value and 20% will ask for something from your customer.
If you’re looking for some help with putting this into practice, let’s chat. Email me and we can brainstorm what this will look like for your business.